Strategic Marketing Management, 2e - Case Teaching Notes





	PowerPoint Slides

	Lecture Notes

	Sample Syllabi

	Marketing Plan Assignment

	Classroom Resources

	Transition Guide

	Case Teaching Notes



	Case Studies

	News and Journal Links

	Association Links

Textbook Site for:

Strategic Marketing Management , Second Edition
Carol H. Anderson, Rollins College, Emerita
Julian W. Vincze, Rollins College, Emeritus

Case Teaching Notes

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Case 1:Botton Village

Case 2:W.L. Gore & Associates, Inc. - 1996

Case 3:Service in the Skies: High-Class, Low-Class, and No-Class: A Case Study in Airline Misbehavior

Case 4:Cowgirl Chocolates

Case 5:Calgene Inc.: Marketing High-Tech Tomatoes

Case 6:3DV-LS: Assessing Market Opportunity in the Computer Visualization Market

Case 7:Rayovac Corporation: "Recreating a Proud American Brand"

Case 8:DeCopier Technologies, Inc.

Case 9:Circus Circus Enterprises, Inc.

Case 10:Priceline.com: Act III-From Dot.com to "Real Business"

Case 11:Black Diamond Equipment, Ltd.: Hanging on the Cutting Edge

Case 12:Philip Morris, Inc. ("Big MO"): The Consumer Brand Powerhouse Plans Its Future (2001)

Case 13:Frigidaire Company: Launching the Front-Loading Washing Machine

Case 14:Target Is Hot! What's Next for the "Upscale Discounter"? (2001)

Case 15:Outback Goes International

Case 16:Perdue Farms, Inc.: Responding to Twenty-First-Century Challenges

Case 17:Nike, Inc. (1999)

Case 18:Nike's Dispute with the University of Oregon

Case 19:Kellogg Company

Case 20:Women's Undergarment Factory #8

Case 21:America Online (AOL)

Case 22:Kentucky Fried Chicken and the Global Fast-Food Industry

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