Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
Video Guide Download the video guide which links each of the video segments to the text content.
PowerPoint Slides For a dynamic presentation, include some or all of these text-specific PowerPoint slides.
Teaching Guidelines Design your own global marketing course and assign student projects.
Transition Guide Use this guide to facilitate your transition to the new edition.
