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About the Casebook Instructor's Guide

Case 1: Note on the World Over-the-Counter (OTC) Drug Industry
Case 2: Note on Competitors in the OTC Drug Industry
Case 3: Note on OTC Brands
Case 4: Ciba Self Medication Division
Case 5: Interactive Computer Systems Corp.
Case 6: ICI Paints (B): Considering a Global Product Organization
Case 7: Gillette International's TRAC II
Case 8: Toyota: Repositioning the Brand in Europe (A)
Case 9: Delissa in Japan
Case 10, 11, and 12: The Global Account Management Case Series
Case 13: tonernow.com: A Dotcom Goes Global
Case 14: Euro RSCG Worldwide: Global Brand Management in Advertising
Case 15: Manchester United PLC
Case 15, 16, and 17: Future Trends in Sports Sponsorship
Case 15, 16, and 17: World Sports Forum 2002

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